March 4, 2003

Rage The Cow

Okay, the point of the new Raging Cow marketing campaign is to use weblogs to spread the word of a new product, right? And all this week the blogosphere has been up in arms, writing about how that would never work, because weblogs are filters that can catch marketing crap like that, right? And most of the posts include a link to ragingcow.com, just so you can see for yourself how transparent this attempt to control us is, right? And right now, because everybody is talking about how the campaign will never work, Raging Cow is #5 on Daypop, right?

Right.

(And I’m just making it worse by even mentioning it, right?)

Filed under The Computer Vet Weblog

Comments (2)

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  1. josh says:

    are there any incentives to advertising them? do they give us money if we mention them?

    Posted March 11, 2003 @ 10:16 am
  2. Scott Schrantz says:

    I think I heard there's a small group of half a dozen bloggers they flew out to their headquarters to kick off the campaign. They trained them in the Ways of Marketing, and are giving them free T-Shirts or something. but, there's people lining up around the block to sell out, so everyone else might have a chance soon. The site at projectblogger.com is supposed to be a sign-up form to be considered for future inclusion.

    “This is not advertising,” they say. Just sounds like the next generation of paid endorsements to me. And there's a lot of people ready to cash in on their fame, however small it is.

    Posted March 11, 2003 @ 11:01 am

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