Archives » July 8th, 2006

July 8, 2006

Infrequent Is Best

All this time I thought I was just a procrastinator. I’ve never really been able to post more than two or three times a week on this blog; sometimes I’ll go a whole week without writing anything, or more! And all this time I felt guilty about that, but now I find out that I’m a visionary, a trailblazer in the post-Web 2.0 landscape. Witness this post by Eric Kintz at MarketingProfs: Why Blog Post Frequency Does Not Matter Anymore. He makes the argument, and gives a list of ten reasons to back it up, that frequent posting can actually be a bad thing, or at least it isn’t necessarily something to strive for. Most of his reasons point to too many posts leading to too much clutter and turning off many readers. Like #9 – Frequent posting creates the equivalent of a blogging landfill, which deals with blogger burnout. And #4 – Frequent posting is actually starting to have a negative impact on loyalty, which deals with reader burnout. But I think the one I can get on board with the most is #6: Frequent posting drives poor content quality. I could post every day, but most of the time all I have in my head are half-formed thoughts and loose threads that don’t lead anywhere. Nobody wants to read about that. So I made a promise only to write when I have something to write about, and not to create artificial deadlines or quotas for myself. Some days I get inspired and write a whole bunch of stuff. Some weeks I got nothing, and I leave up a picture of my dog for six days. It’s just the way it is, and I’m not going to feel bad about it. In fact, after reading this article, I finally can start to feel good about not posting everyday.

Bring on Web 2.5, the Procrastinator’s Web!