March 16, 2008

Embracing the Long Tail

Ryan Jerz: Epitomizing the Long Tail

It finally all hit me when I took a look at my analytics recently. I get hits from some obscure things I’ve posted through searches, so I usually look at the link back to the search results to see where I fit in. The biggest example of this is when I wrote about the Angora Fire last Summer. It hit the front page of Google while the fire was still raging and I got hammered by hits from searches. Today, it ranks well considering the other sources that covered it, and hits still come in frequently.

Basically, what prompted this is that I realized I’m probably never going to be a nationally recognized blogger or blog. It was always something I hoped would happen, but I never took much of an interest in the topics that tend to garner that recognition (namely, politics and being a serious sports freak), so I’ll keep doing the things that have worked for me to this point. The changes I referred to in the first part of this post have had a major impact on these new findings. I seem to have figured out how to get some of the more obscure items appear a lot more prominently.

My most popular posts are when I put up technical tips and tricks, or when I post the solution to some obscure error in Windows that I’ve solved. Long ago I realized I’m writing as much for Google as for my regular readers, and you have you learn how to not just be okay with it, but to embrace it.

Filed under The Computer Vet Weblog

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