August 2, 2004

Happy Dance

They’ve been working on the building for a couple of months, and giving hints to the media, but now they’ve put up a “Coming Soon” sign and confirmed it. In-N-Out Burger is coming to Carson City. An article in yesterday’s paper (I couldn’t find the article online, but Sean Harding found it at the Record Courier) also mentioned the one in Reno that’s being built, and is actually a few stages ahead of ours. That one’s set to open a couple of weeks ahead of the one in Carson, sometime in September.

It’s a little misleading to say the burger joint is “in” Carson City. It’s actually on the other side of the county line, in one of the shopping centers that led to the feud I wrote about last year. So being on the outskirts of Carson, it will probably be called the “Carson City In-N-Out”, but it’s actually in Douglas County. (More confusingly, it’s being built in the “Carson Valley Plaza”, which isn’t actually in the Carson Valley. You’ve got a couple of hills to go over before you get there. The newspaper kept up the confusion with their headline “In-N-Out Burger coming to Carson Valley.”)

While reading a sidebar in the paper (paraphrased from the official company history) along with this article from Los Angeles Magazine, I was reminded me why I love the place so much. It’s not just the taste (which is great), it’s the company itself. It’s still family owned and operated. There are no franchisees and no stockholders to please. All their advertising is done by word-of-mouth. There are no freezers or microwaves on the premises. If you look in the kitchen you can watch whole potatoes being sliced into french fries. There are no kid’s meals or chicken nuggets or Six Dollar Bacon Macs with Soy Cheese or Caesar Oriental Salad with I Can’t Believe It’s Not Applesauce on the menu. Just burgers and fries. Made by people who are paid more on their first day then most managers are after working for years at the other places. Sure they reference bible verses on their wrappers, but you know what? They’re so good, I can forgive them for that.

And when I can forgive someone for pushing religion on me, you know that’s something special.

A month and a half to go.

Filed under The Computer Vet Weblog

Comments (3)

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  1. Sean Harding says:

    So, where exactly is this going in? I can’t picture the area, and the article isn’t very descriptive.

    Posted August 2, 2004 @ 11:44 am
  2. Scott Schrantz says:

    I don’t know the last time you were in the area, so you might not have seen Carson Valley Plaza. The whole shopping center is less than a year old, and the Wal*Mart only two years. Coming down 395 on the last hill from Douglas into Carson there used to be a dirt road called Topsy Lane. Tospy is now a four-lane street with a signal. The shopping centers are on the west side of the highway. North of Topsy is the Wal*Mart, Chili’s, and Del Taco, and south is the Carson Valley Plaza. The In-N-Out is right next to the highway, a couple hundred yards south of Topsy. That area has definitely exploded. And now there are plans in the works for the east side of the highway!

    Posted August 2, 2004 @ 12:10 pm
  3. Sean Harding says:

    Ok, that makes sense. I know where Topsy Lane is.

    We were in the area last summer (we spent the 4th of July in Tahoe), but we only spent about half a day in Douglas County, and we didn’t stop at that shopping center. We did wander in to Douglas High School (the doors were unlocked, but we didn’t see a single person the whole time), and I wasn’t terribly surprised to see that it looked virtually the same as it did when I left in 1995…

    Posted August 2, 2004 @ 12:39 pm

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