Hyperlocal Handed Down From Above
Jeff Jarvis points to the site Hartsville Today. It’s a hyperlocal community site where anyone can post stories, but it’s run by the local newspaper so it’s not exactly a grassroots effort. A lot of people have their hands in this pot. The local paper, The Messenger; the School of Journalism at the University of South Carolina; and the New Voices project of the University of Maryland. That’s a lot of heavy firepower aimed at this little town of 7,500, and it makes the whole thing smell more like Journalism students carrying out an experiment on a town that they don’t live in rather than anything rising up from the community itself.
See also GoSkokie, or rather don’t see it, because it isn’t there anymore. You can read its story here. That site was also a class project by Journalism students, and they picked a small town on the outskirts of Chicago to build a website for. The site was built, a few contributors were recruited, and presumably all the students got passing grades. When the class was over, the founding students pulled out (because they didn’t have any affiliation with the town, so why should they care) and the site collapsed. Posting levels dropped near zero. The whole thing was hosted on University servers, and eventually the school pulled the plug. Presumably all the community’s work is gone now, maybe stored on a backup tape in a basement somewhere. Probably the most lasting thing about GoSkokie was the final report the students prepared (PDF) before they left it twisting in the wind.
Hartsville Today, coincidentally enough, also has a PDF file about its startup days. There’s a lot of info in there about building the site and going out into the community to spread the word and get contributors. There’s probably a lot I can learn from it. But just the existence of this report is troubling, like it’s a “final report” in the same sense as the GoSkokie project. How long will it be before the school pulls out of its involvement in the site, and leaves it to the community to keep it up? And the site lies fallow so the newspaper finally pulls the plug? The thing about these hyperlocal sites is that you’ve got to have somebody passionate at the center of the thing, at least until you hit a critical mass of contributors. And that person at the center can’t be a Journalism student from five towns over, and they can’t be an editor at the local newspaper that secretly thinks the whole project is doomed to fail. It has to be someone in the community, someone that wants the site to grow and thrive, and is willing to put in the work to make it happen. Like Baristanet and Debbie Galant. Like H2OTown and Lisa Williams. Like Reno and its Discontents and Myrna the Minx. And yes, like Around Carson and me. A community site is nothing without the community, and the best ones are ones that have sprung up from outside the universities, outside the newsrooms, by the people in the community who are being let down by the local papers and want something better, something more.
You’ll notice something else about those sites I pointed to; each one of them has a small number of contributors. In fact, they’re little more than personal blogs with just one or two authors. Maybe it’s because the founders are writers and tech people that have little know-how about going out and rounding up people to contribute. But the thing is that these sites, with their single authors, are still doing better than these sites with dozens of contributors that are birthed out of the hips of a J-school somewhere. That’s because the founders of those “projects” don’t care about the site, or the community it serves. They just care about their grade. Or about the ideal of citizen journalism as a whole, and using the site as a proof of concept. If the site succeeds it’s a trophy they can talk about in their thesis. If it fails, it doesn’t matter because it was just an experiment. Those rubes don’t know nothin’ about the Internet anyway. They can always move on to the next little town and try again.
Maybe that’s just me being cynical and thinking that grassroots media needs to spring up from the grassroots, not be handed down by the establishment. That these initiatives are more examples of Journalists thinking they control the news, and that they’re being nice by giving us permission to be reporters too. In our own little corner. Away from the “real” news happening in the paper.
But I could be wrong. It wouldn’t be the first time.